For each IMAX title featuring its exclusive expanded aspect ratio, I was responsible for planning and producing an entire suite of static and AV assets for social to communicate the additional screen real estate and immersive quality of the IMAX experience.

For Thor: Love and Thunder, I selected the most evocative expanded aspect ratio sequences, selecting shots with characters and elements “breaking the frame” to demonstrate IMAX’s additional image real estate. I storyboarded and mocked up stills for each key shot, and briefed in a team of motion artists, graphic designers, and video editors to execute a variety of formats and sizes

A version of the same concept was used beyond the film’s theatrical release, to promote its streaming debut on Disney+ and the unique ability to experience IMAX’s expanded aspect ratio in the home.

Creative Direction | Art Direction | Producing