The IMAX campaign for Marvel’s Thor: Love and Thunder focused not only on the film’s exclusive expanded aspect ratio, but also its hard rockin’ soundtrack, amplified by a custom sound mix exclusively optimized for IMAX’s proprietary 12-channel theatrical speaker system. 

My concept for this motion key art piece, in which the IMAX logo take on the look and feel of the film’s title treatment, was based on Thor’s signature lightning-strike transformation. Working closely with the studio and external agency partners, the transformation was brough to life in glorious 3D animation, and further enhanced by a soundtrack evocative of the film’s killer needle drops from Guns N’ Roses, Dio, and more. 

Creative Direction | Art Direction | Sound Design