It seems if you’ve seen one studio film “content day” spot, you’ve seen them all. They can be incredibly repetitive and boring, both for the cast reading the same generic script for different exhibitors all day, as well as for the intended audience, watching a boring, to-camera sales pitch.

That’s why I concepted, storyboarded, scripted and produced this custom AV piece highlighting Thor: Love and Thunder’s use of IMAX’s expanded aspect ratio. The talent clearly had a blast, and our in-house motion artist brought the concept to life, with our superheroes destroying the “letterbox” at top and bottom of frame. This piece was used across both IMAX and exhibitor social channels, where it performed far above average.

Creative Direction | Art Direction | Scripting | Producing