When writer/director James Gunn’s put his gleefully violent and humorously vulgar, hard-R take on DC antiheroes The Suicide Squad, it lent itself to a big, bold campaign and more cheeky, adult-oriented copy that was a blast to work on. These digital spots, which ran across IMAX and exhibitor-owned social channels, communicate that this is a fun comic book thrill ride, but one that is decidedly not for kids.

Copywriting | Producing