Select titles participating in the Filmed for IMAX program receive bespoke “brand burst” artwork, with the IMAX logo entering and taking on the look of the film’s world to convey the immersive quality of the IMAX experience. Brand burst artwork also receives additional earned placements in both print and digital with global exhibitors. Far extending their reach and impact.

Working in close collaboration with the studio and external agency partners, this IMAX logo is built out of brick, just like the signature brownstone buildings of Peter Parker’s Queens neighborhood, and is suspended by a series of Spidey’s signature weblines, as the world behind it is fragmented and folding due to multiversal shenanigans.

Creative Direction | Art Direction