When Singapore-based real estate developer OUE purchased the US Bank Tower in downtown Los Angeles, they had a mission to turn the iconic landmark into a global tourist destination, and they did just that— making headlines with a glass slide on the outside of the building, and creating the tallest open-air observation deck west of the Mississippi River.

My team conceived and designed every facet of the experience: brand guidelines, signage and wayfinding system, an LA-themed museum exhibit on the 54th floor, an interactive touchscreen experience, and even a mobile app. We were also Skyspace’s media agency of record, running their social strategy and content, and creating an out of home print campaign which ran across Los Angeles billboards, buses and Metro stations.

Creative Direction | Art Direction | Graphic Design