This regional grocery chain in California’s Central Coast focuses on locally-grown natural, organic food sustainably produced by farmers, ranchers and fishers within a 100-mile radie. I helped tell that story throughout the store, from the large environmental graphics denoting eah departmental down to small details like the checkout lane markers.

For this location in Half Moon Bay, I coordinated with senior management, design and fabrication firms, and multiple vendors and installers to create a holistic experience for shoppers, communicating the company’s dedication to sustainable local food.

Creative Direction | Art Direction | Interior Design | Graphic Design | Project Management