With MCU fan anticipation at an all time high, the second Doctor Strange presented a unique opportunity to lean into the culture of Easter eggs and speculation. 

Working in close collaboration with the studio and external agency partners (as well as tapping my own deep knowledge of the source material), my team created bespoke artwork with the IMAX logo fully shattering the Multiverse of the film, with each shard revealing a different incarnation of the logo inspired by director Sam Raimi’s mindbending visuals. 

Creative Direction | Art Direction