With MCU fan anticipation at an all time high, the second Doctor Strange film presented a unique opportunity to lean into the culture of Easter eggs and speculation.

I pitched and wrote the script for a first-of-its-kind partnership between IMAX and the popular geek culture YouTube channel New Rockstars. We collaborated on one of their trademark “breakdown” videos— usually reserved for movie trailers and post-credits scenes—but here poring over every detail of the IMAX exclusive poster and what those hidden details might mean in relation to the plot of the still-upcoming film.

This extended the reach of IMAX’s value proposition even further, gaining engagement across New Rockstars’ 4 million enthusiastic subscribers.

Concept | Script