ColourPop wanted more than a trade show booth— they wanted to make a statement. My team pitched the idea of repurposing shipping containers to make a portable, modular brand experience that could tour around the country to all the major beauty and lifestyle conventions. Not only that, we concepted, designed and delivered everything within: from a build-your-own palette activation taking inspiration from sushi bars, to the logo mural made from lipsticks, even the rock ’n roll denim-and-patches uniforms for the booth attendants. Not only did ColourPop attract new and existing fans with lines around the show floor, but the tour generated record sales for a brand that had previously been online only.

Creative Direction | Art Direction | Graphic Design